Design Objectives

Create a rod holder for on shore fishing and temporary storage, that works with all racks in the Pakmule ecosystem. Create a fishing rod holder that works within the PAKMULE product accessory system.

Branding Exploration

Rod holders aren’t new, so we worked with suppliers to find a solution that best integrated into the PAKMULE ecosystem. Our exploration looked at fitting the rod holder onto all PAKMULE carrier models as well as branding opportunities.

FINAL DESIGN INTENT

The polished, solid aluminum rod holder clamps onto the carrier in any location and can be rotated into any position needed for a great “line-out” position.

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