![cropped-pakmule-logo](https://trailsidecreative.com/wp-content/uploads/2022/03/cropped-pakmule-logo-1.png)
![PAKMULE_Rod-Holder PAKMULE Rod Holders –– designed by Trailside Creative.](https://trailsidecreative.com/wp-content/uploads/2022/03/PAKMULE_Rod-Holder-1.jpg)
Design Objectives
Create a rod holder for onshore fishing and temporary storage that works with all racks in the PAKMULE ecosystem. Create a fishing rod holder that works within the PAKMULE product accessory system.
Branding Exploration
Rod holders aren’t new, so we worked with suppliers to find a solution that best integrated into the PAKMULE ecosystem. Our exploration looked at fitting the rod holder onto all PAKMULE carrier models as well as branding opportunities.
![2020-09-28 – Branding Sketches1](https://trailsidecreative.com/wp-content/uploads/2022/03/2020-09-28-Branding-Sketches1-scaled.jpg)
FINAL DESIGN INTENT
The polished, solid aluminum rod holder clamps onto the carrier in any location and can be rotated into any position needed for a great “line-out” position.
![rod-holder-3_1](https://trailsidecreative.com/wp-content/uploads/2022/04/rod-holder-3_1.jpg)
![PAKMULE_Rod-Holder-02](https://trailsidecreative.com/wp-content/uploads/2022/03/PAKMULE_Rod-Holder-02.jpg)