Heyday Outdoor met with Trailside Creative to develop a variety of Koozies that would complement and exemplify their existing product line. Considering their established customer demographic, we had the opportunity to thoughtfully craft the overall form while recommending color palettes that would harmoniously integrate the designs within their intended outdoor environments. This strategic approach ensured the Koozies would seamlessly align with Heyday’s brand identity while providing a functional and visually appealing accessory for their consumer base.

During the sketching phase, we explored diverse texture applications to enhance tactile appeal and user experience, while also evaluating strategic branding opportunities to seamlessly integrate visual identity elements within the ergonomic Koozie designs.

Upon reviewing a collection of concepts with the client, we were able to quickly iterate forms in CAD — identifying how best to frame the logo and maintain visual harmony, effectively balancing brand prominence with aesthetic cohesion.

We evaluated EVA and PU samples to identify the optimal material for production. Factors such as insulation performance, cost-effectiveness, and manufacturability were considered to determine which material best suited our production needs.

We matched Pantone colors inspired by duck species to resonate with Heyday’s core values, creating a cohesive and familiar ambiance. This approach ensures our colors reflect natural diversity while aligning with Heyday’s brand identity.

The Heyday Koozie is designed to provide users with a refreshing cold beverage that lasts, offering a welcome reward after a hard days work. Whether out on the water or relaxing in your favorite lawn chair, make sure to bring your Koozie along for the experience.