Design a simple and easy use backpack for the company’s new SUP products.

Exploring traditional backpack influences, the Trailside team explored ways to create a user-friendly, fast-drying carrying case for a new line of ZUP standup paddleboards. We included details such as wheels for easy towing down to the water’s edge, and stow away shoulder straps and waist belt.

Manufacturing the bag in the Far East allowed for the bag to be made of quality materials while hitting a low target price point.