Who We Are

We’re a team of outdoor enthusiasts. We share our love for the outdoors through innovative and intuitive product design.

Who We Are

We’re a team of outdoor enthusiasts. We share our love for the outdoors through innovative and intuitive product design.

Trailside Creative team photo featuring our Industrial Design and product development experts.

About Trailside

Trailside Creative is an Industrial Design and product development consultancy that helps outdoor brands create innovative gear, accessories, and equipment. With expertise in Design, Development, and Mechanical Engineering, we transform ideas into market-ready products that perform, endure, and inspire.

From initial concept sketches to hands-on prototyping and high-fidelity models, we specialize in hard goods — such as helmets, tools, and equipment — and soft goods, including bags, backpacks, and apparel.

Our collaborative approach ensures every product combines performance, durability, and aesthetics, helping the world’s leading brands connect with adventurers and outdoor enthusiasts worldwide.

Philosophy

We believe that our best ideas come from the trailside. By pursuing our outdoor passions, we keep authentic user experiences at the forefront of every design.

Our Story

Kyle Ellison is the founder and lead designer at Trailside Creative. The roots of his passion for design trace back to his childhood when he fell in love with the natural world while hiking in California along the coastal mountains of Santa Cruz and high above the tree line in the Sierra Nevadas. 

In 2012, Kyle launched Trailside Creative with the explicit goal of sharing his love for the outdoors with others through sustainable product design. He and his team still find that the most inspiring, innovative, and compelling designs come from time spent outside, and the best way to make the world a better place is to make the outdoors experience more accessible to all. 

Meet our product design team

Nicholas Billig

Business Development Manager

Kyle Ellison

Principal & Founder

Rob Strickler

Sr. Industrial Designer

Myrna Lewis

Industrial Designer

Michelle French

VP of Apparel Product Development & Production

Andy Jones

Sr. Graphic Designer

Rachel Benyola

Startup Support Team

Shawn McVey

Startup Support & Strategic Advisor

Jaimi Jansen

Startup Support Team

We believe that relationships are the gateways to new opportunities, innovative ideas, and successful product launches.

Frequently Asked Questions

Trailside Creative started in 2012 as an individual design consultancy led by Kyle Ellison. In 2018, Kyle officially incorporated the company and built out the team it is today. We’ve been doing design work for entrepreneurs and global brands for over a decade — across both early-stage startups launching their first product and established companies expanding existing lines.

The core Trailside team is six people: four designers, one business development lead, and one billing and operations director. Beyond the core, we maintain a bench of extended team specialists — including graphic design, apparel design, and engineering resources — who join projects when the scope calls for specific expertise.

The result is a team that’s small enough to be agile and personal, but deep enough to handle complex, multi-phase development programs without farming work out to generalists.

We combine the capabilities of a larger agency with the accessibility and senior-level involvement of a smaller one.

Our team has developed products for some of the most respected brands in the outdoor and action sports industries, with experience spanning companies like YETI, Bell Helmets, Giro, GCI Outdoor, woom, and many others. We bring that experience into every project, whether we’re working with a first-time founder or an established global brand.

Unlike many larger agencies, senior team members remain actively involved throughout the development process. The people helping shape the strategy and make key decisions are the same people working on the product day to day.We also bring expertise across hard goods, soft goods, technical apparel, manufacturing, and commercialization. That breadth allows us to solve problems holistically rather than through a single discipline.

And perhaps most importantly, we genuinely use the products we design. Our team is made up of cyclists, mountain bikers, hunters, anglers, paddlers, campers, and outdoor enthusiasts. That firsthand experience gives us a practical understanding of how products perform in the real world and helps us design solutions that work beyond the rendering and prototype stage.

It depends on where you are as a business. There are several scenarios where outside design talent makes more sense than a full-time hire:

You’re an early-stage entrepreneur without consistent revenue yet. Hiring Trailside gives you access to a full team of experienced designers — you only pay for the time you use, not a full-year salary. No benefits, no insurance, no embedded overhead. When the project is done, the engagement ends. When the next project starts, we pick back up.

You have a small internal team but need specific expertise. Trailside can fill the gaps — soft goods, CMF, hard goods DFM, apparel — without you having to hire for a skill set your team only needs occasionally.

You need an outside perspective. Sometimes the best thing a design team can have is someone who isn’t inside the building. We bring fresh eyes to category assumptions, product gaps, and brand opportunities that internal teams sometimes miss because they’re too close to the product.

You already have an in-house design team that’s at capacity. Trailside regularly works as an extension of internal design teams. If your roadmap is bigger than your team, we’re the resource that keeps programs moving without the cost and timeline of a new hire.

Yes. Products from the Trailside team and from our principal’s career have earned recognition across the industry’s most competitive award programs.

Recent Trailside work includes the woom kids’ helmet, which won a 2025 iF Design Award — one of the most recognized design awards in the world, evaluated by an international jury of design professionals. In 2023, Gel Blaster’s Gen-Alpha Nexus Blasters made their IAAPA (International Association of Amusement Parks) Expo debut and won a Brass Ring Award for their first smart blasters and smart vests.

Kyle Ellison’s earlier career also includes the Bell Super 2R helmet, which won an IDEA Silver Award in 2015 while Kyle was at Bell Helmets, and the YETI Tundra Haul, which won the iCastBest Fishing Accessory award in 2018 while Kyle was Senior Industrial Designer at YETI Coolers. These were pre-Trailside projects but reflect the level of work the team’s principal brought to this practice.

Across our portfolio, Trailside-designed products have earned recognition in consumer and trade publications and industry award programs for design excellence, innovation, and performance.